CASE STUDY
Ramsey's Investing Content Architecture
Designing a scalable topic cluster framework that improved SEO, content discoverability, and user navigation.
ROLE:
Designer
RESPONSIBILITIES:
Information Architecture, UX Design, Landing Page Design, SEO, Content Strategy
Ramsey's investing library had grown into a large collection of educational content without a clear organizational structure. I partnered with SEO and content teams to design five pillar pages that connected related topics into intuitive learning paths. By combining information architecture with reusable page layouts, we created a more scalable content experience that supported long-term organic growth.
"Information is only useful when it's designed to be discovered."
This project focused on organizing Ramsey's investing library into a scalable ecosystem of pillar pages and topic clusters that improved discoverability for both users and search engines.
Organizing content into intuitive learning paths
Ramsey's investing library contained dozens of educational articles, but they existed as individual resources rather than connected experiences. I organized related content into five topic clusters, creating pillar pages that guided users naturally from broad concepts to more specific information.
Information Architecture
Content Strategy
SEO
Designing a scalable pillar page framework
Rather than designing five unique experiences, I developed a flexible page structure that could adapt across multiple investing topics. Consistent navigation, modular content sections, and reusable components created a cohesive experience while making future expansion easier.
Design Systems
UX Design
Component Design
Designing for people first, SEO second
Every design decision supported both discoverability and usability. Clear page hierarchy, internal linking opportunities, and logical content grouping improved navigation for readers while reinforcing Ramsey's long-term SEO strategy.
UX Design
Content Organization
RESULTS
+10%
Organic search volume to investing
The new topic cluster framework established a stronger content hierarchy, helping users discover related resources more easily while supporting Ramsey's long-term SEO strategy.
